About us

bfair. Sustainable fashion for fair jobs

Bfair is a Zurich start-up founded in spring 2019. Our goal is to create fair jobs by promoting the production of sustainable textiles.

Vision

Our vision is the ethical and fair production of organic textiles so that you as a customer can contribute to a better world.

Mission

With our project, we want to create fair jobs and spread a Fair-trade mentality that should serve as a model.

Our philosophy

Transparency and openness: we do not hide behind labels and phrases. It is important for us to offer our customers full transparency. Who sewed, dyed and delivered your garment to Switzerland? Where does organic cotton come from?
With fair prices, we improve the quality of life of the people who make our clothes.

Brand Strategy

We want:
1. Support fair and ecological production conditions.
2. Give people career prospects and create fair jobs
3. Support our suppliers in increasing their quality and thus being marketable in the long term.

Our process

1. Design

In order to develop the most perfect clothing possible, we work directly with you as a customer and with selected production companies in the global south.